Using Google Analytics to Target Global Sales
09:00 - 12:00
Europarc Innovation Centre, Innovation Way, Europarc, Grimsby
The Department for International Trade has teamed up with local experts to deliver a half day masterclass to support your business and give you a greater understanding of the benefits of using Google Analytics. Learn how to make the most of the tools and reports available within the system and how tracking your website can give you an insight into your users/customers.
This masterclass will cover:
• Benefits of using Google Analytics
• Data collection and management in order to gain a comprehensive view of your customers behaviours
• How to set up Google Analytics
• An overview of the analytics control panel, visualisation and reporting
• Sharing data across platforms such as Google AdWords
• Exploring additional features
• Alternatives to Google Analytics
HOW TO BOOK:
Bookings will be via website - click here to book
WHO SHOULD BE THERE:
SME’s, particularly companies looking to grow their business and export their products overseas for the first time.