Recent Queen’s Award for Enterprise winners, Sewell Group, partner with the ER Lieutenancy in this event to look at how promoting opportunity makes good business sense.
The goal of all businesses is of course to make money, but those that have a purpose beyond profit tend to do better.
In a study entitled “The Business Case for Purpose”, a team from Harvard Business Review and EY’s Beacon Institute reported that “those companies able to harness the power of purpose to drive performance and profitability enjoy a distinct competitive advantage”.
They define purpose as “an aspirational reason for being which inspires and provides a call to action for an organisation and its partners and stakeholders, and provides benefit to local and global society”.
Purpose drives performance, helps retain talent and creates long term value for your customers, beyond the initial transaction.
But what’s yours? Do you have one? And why does it matter?
In this hour of inspiring business chat, discover how to align your business strategy to creating a sense of purpose and what impact this could have on your teams, customers and communities.
And find out more about the work of the ER Lieutenancy and how your business could join Sewell Group in flying the Queen’s flag.
More detail about speakers to follow.
Date/Time08 June 2021 09:00 - 10:00
Who is it aimed at
Businesses who want to understand more about the benefits of being driven by a positive purpose, not by a bottom line.