Creating a digital first business in the new customer landscape

Creating a digital first business in the new customer landscape

There is a lot of conversation about the new normal.
Digital penetration is increasing with more customers online than ever before.
But what exactly is the new normal, and how can businesses adapt to different customer behaviours and increased competition online?
Our session will explore how the customer landscape has changed, and what businesses of all shapes and sizes can do to adapt and thrive in a changing environment. How can businesses use customer data to acquire new customers efficiently and grow the value of current customers with innovative, disruptive strategy?


  • Nick Cranwell - Founder, Green Ginger Digital - Nick has been working in digital marketing for over a decade supporting businesses to deliver market-leading digital marketing strategy including brands such as Argos, and Durex. In 2020 he founded Green Ginger Digital and has scaled quickly since launching working with many local and national brands.
  • Dave Trolle - Founder, Customer First Digital As Managing Director of one of the regions largest digital agencies Dave has worked with many well-known brands for over 15 years including Three Mobile, Argos and Joules. Customer First Digital was founded by Dave in 2020 with the aim of working closely with businesses to improve digital strategy.

Event Details


10 June 2021 10:00 - 11:00

Who is it aimed at

SME Business Owners and those working in sales or marketing. We'll help businesses by providing some key insights into the new customer landscape and giving practical advice on aligning to the new normal to acquire new customers and grow online.

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See what our attendees are saying

“It’s about business – a week to inspire and connect with energy and passion”.

| Paul Sewell, Founder of Humber Business Week

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